According to a recent survey conducted by marketing company Selligent and Strong View, businesses will be increasing their marketing budgets in 2016. Brands will be focusing on increased engagement, integration, and data sources via comprehensive marketing strategies. Notably, email marketing remains the highest category attracting increased investment.
According to the research, 56-percent of respondents will increase their marketing budgets in 2016. In addition to email marketing, brands will increase their spending on social media, online display advertising, and mobile marketing. Additional notable areas of growth include SEO, trade show and event marketing.