Programmatic Media 101

Programmatic Media 101

What is Programmatic Media? Programmatic media buying, marketing and advertising uses algorithms and automated software to purchase advertising space during real time bidding auctions. Its objective is to place highly targeted direct response display banner ads across...
SEO As Marketing Strategy

SEO As Marketing Strategy

Search Engine Optimization considers how search algorithms work and what people search for. It is a process of using complex strategies, techniques and tactics with the goal to increase volume and quality of visitors to your website and to improve your rankings with...