For Americans, Memorial Day is a significant holiday that allows us to honor the men and women who have died in military service to the United States. While its roots are deeply solemn, commemorating those who made the ultimate sacrifice, the phrase “Happy Memorial...
Rank Higher With an Optimized Google Businesss Profile What is Google Business Profile ? A Google Business Profile (GBP) is a tool for businesses and organizations to manage their online presence across Google, including Search and Maps and is part of a local SEO...
LinkedIn As Social Media for B2B: An Underutilized Powerhouse for Professional Growth and Networking. LinkedIn is one of the most effective social media tools available today. However, when most people talk about social media, they usually refer to platforms like...
Boost Your SEO with Strategic Business Blogging Business blogging is a powerful marketing tactic that leverages the practice of content writing to enhance your company’s online visibility. A well-executed blog strategy can drive new traffic to your website,...
Media Buyer vs. Media Sales Representative: Understanding Their Roles and How They Can Benefit Your Business In my early career as a Senior Account Executive, I sold various media to small and mid-sized business owners. ‘Media’ encompasses any paid...