Mobile Advertising Now Accounts For 63% Of US Digital Ad Spend

Mobile Advertising Now Accounts For 63% Of US Digital Ad Spend

Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from the IAB and PwC. This represents an overall increase of 23.1% year-over-year. Behind this...
What Is Native Advertising?

What Is Native Advertising?

The official definition of Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In other words, in form, Native ads match the visual design of the experience they live...
School Days

School Days

Just in time for back to school, we are happy to announce the launch of the newest Sugartown creation, a website for The Concept School, a co-ed independent school for students grades 6 – 12. Creative art direction during multiple photo shoots resulted in emotional...
The Benefits of Blogging for Business and Marketing

The Benefits of Blogging for Business and Marketing

Business blogging is a marketing tactic that leverages the online practice of blogging in order to increase a company’s Internet visibility. Strategic business blogging has the potential to yield a number of benefits such as driving new traffic to your website,...
What is responsive web design?

What is responsive web design?

Responsive web design is a web design technology approach aimed at programming sites that provide an optimal viewing experience – easy reading and navigation, with a minimum of resizing, panning and scrolling, across a wide range of devices such as mobile phones,...
Programmatic Media 101

Programmatic Media 101

What is Programmatic Media? Programmatic media buying, marketing and advertising uses algorithms and automated software to purchase advertising space during real time bidding auctions. Its objective is to place highly targeted direct response display banner ads across...
SEO As Marketing Strategy

SEO As Marketing Strategy

Search Engine Optimization considers how search algorithms work and what people search for. It is a process of using complex strategies, techniques and tactics with the goal to increase volume and quality of visitors to your website and to improve your rankings with...
Big Changes For Google Chrome Starting Feb 15th

Big Changes For Google Chrome Starting Feb 15th

Expect more digital marketing challenges when Google Chrome’s built-in ad blocker will go live on February 15, according to Verge.com. Earlier this year, Google announced that it would be integrating an ad blocker into Chrome to cut down on spammy or intrusive...
Bud Light’s Dilly Dilly Wins Attentiveness Bowl

Bud Light’s Dilly Dilly Wins Attentiveness Bowl

If you’re going to pay $5 million-plus for a Super Bowl ad, you really hope that people watching the game pay attention to it, right? And it is a gamble, what with all the parties, drinking, and bathroom breaks, not to mention football that could potentially distract...
Super Bowl Ads Cost $5 Million – Do They Still Matter?

Super Bowl Ads Cost $5 Million – Do They Still Matter?

If you live in the Philadelphia region, right now you are thinking about the Philadelphia Eagles and Super Bowl LII. Not since the 2004 season have the Birds made it to the NFL championship match up and it was then, as it is now, to the New England Patriots. And while...