A Special COVID-19 Letter To Our Clients.

A Special COVID-19 Letter To Our Clients.

Together we are facing a truly unprecedented situation. The global coronavirus pandemic is affecting all of our families, our businesses, our communities, and our way of life. First and foremost, our hearts go out to anyone who’s been impacted by the virus,...
Brand Perservance During Tough Times.

Brand Perservance During Tough Times.

During the COVID-19 pandemic, it is crucial to get a brand messaging game plan in place and be certain your entire organization is on the same page. Communicate with your customers and let them know what your company is doing to address the ongoing changes. A...
School Days

School Days

Just in time for back to school, we are happy to announce the launch of the newest Sugartown creation, a website for The Concept School, a co-ed independent school for students grades 6 – 12. Creative art direction during multiple photo shoots resulted in emotional...
What Is Native Advertising?

What Is Native Advertising?

The official definition of Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In other words, in form, Native ads match the visual design of the experience they live...
The Benefits of Blogging for Business and Marketing

The Benefits of Blogging for Business and Marketing

Business blogging is a marketing tactic that leverages the online practice of blogging in order to increase a company’s Internet visibility. Strategic business blogging has the potential to yield a number of benefits such as driving new traffic to your website,...
What is responsive web design?

What is responsive web design?

Responsive web design is a web design technology approach aimed at programming sites that provide an optimal viewing experience – easy reading and navigation, with a minimum of resizing, panning and scrolling, across a wide range of devices such as mobile phones,...
Programmatic Media 101

Programmatic Media 101

What is Programmatic Media? Programmatic media buying, marketing and advertising uses algorithms and automated software to purchase advertising space during real time bidding auctions. Its objective is to place highly targeted direct response display banner ads across...
SEO As Marketing Strategy

SEO As Marketing Strategy

Search Engine Optimization considers how search algorithms work and what people search for. It is a process of using complex strategies, techniques and tactics with the goal to increase volume and quality of visitors to your website and to improve your rankings with...
Big Changes For Google Chrome Starting Feb 15th

Big Changes For Google Chrome Starting Feb 15th

Expect more digital marketing challenges when Google Chrome’s built-in ad blocker will go live on February 15, according to Verge.com. Earlier this year, Google announced that it would be integrating an ad blocker into Chrome to cut down on spammy or intrusive...