Looking To Advertise On Netflix?

Looking To Advertise On Netflix?

An increasing number of brands are looking to advertise on Netflix, according to Variety.  The growing demand comes as brands seek to adapt to declining traditional TV viewership and a rise in cord cutting. Netflix accounted for 40% of total over-the-top (OTT) US...
Apple’s New iOS Update Impacts Digital Marketing

Apple’s New iOS Update Impacts Digital Marketing

In September of 2017 Apple released new changes to Safari with Apple iOS 11 called “Intelligent Tracking Prevention,” which will bring changes that  will have large effects on the ad tech industry and will create new winners and losers , according to an article...
The Spooky Season Spending To Reach Highest In Survey History

The Spooky Season Spending To Reach Highest In Survey History

According to the National Retail Federation 2017 Halloween spending is predicted to reach a record $9.1 billion. That is frightfully good news for retailers who are looking to bounce back after a slow start. The NRF has been conducting its annual Halloween survey...
What Is The Function of An Advertising Media Plan?

What Is The Function of An Advertising Media Plan?

An advertising media plan is a strategy for marketing your business using certain media channels to achieve a specific business goal. It is important to have a clear objective in order to have a successful outcome. A typical marketing objective could be to gain new...
Father’s Day Advertising Spend

Father’s Day Advertising Spend

Consumers say they will spend more than ever on Father’s Day this year as they shower dads with everything from power tools to trips to the ballpark, according to the National Retail Federation’s annual survey conducted by Prosper Insight and Analytics. Consumers are...
What are the benefits of Mobile Optimized Email Campaigns?

What are the benefits of Mobile Optimized Email Campaigns?

We have been building, managing and collecting data on email marketing campaigns for many years and have keep a watchful eye on the significant increase in the number of emails opened on mobile devices. Dashboard analytics provide clear data on the breakdown of opened...
Is Your Email Marketing Mobile Optimized?

Is Your Email Marketing Mobile Optimized?

We have been building managing and collecting data on email marketing campaigns for many years and have kept a watchful eye on the significant increase in the number of emails opened on mobile devices. Dashboard analytics provide clear data on the breakdown of opened...
Main Line Media News Reader’s Choice Award

Main Line Media News Reader’s Choice Award

There is nothing sweeter than being voted the “ best.” On Wednesday June 14, during a reception hosted by the Wayne Art Center, our long time client and friends at Wallace Landscape Associates were recognized by Main Line Media News for their achievement as Best...
The Importance Off Online Customer Reviews

The Importance Off Online Customer Reviews

In today’s competitive marketing climate you might ask, “ how important are on-line reviews to shoppers and customers.” It turns out VERY IMPORTANT. According to Invesp, 90% of customers read online reviews before visiting a business and here are some observations:...
Political Groups Flood TV with Ads Targeted by Household

Political Groups Flood TV with Ads Targeted by Household

Addressable TV advertising – the ability to show different ads to different households while they are watching the same program – is being employed heavily this election cycle. According to recent data collected and published by Ad Age, there are 36 states where...