Brand Perservance During Tough Times.
During the COVID-19 pandemic, it is crucial to get a brand messaging game plan in place and be certain your entire organization is on the same page. Communicate with your customers and let them know what your company is doing to address the ongoing changes. A...
Mobile Advertising Now Accounts For 63% Of US Digital Ad Spend
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from the IAB and PwC. This represents an overall increase of 23.1%...
School Days
Just in time for back to school, we are happy to announce the launch of the newest Sugartown creation, a website for The Concept School, a co-ed independent school for students grades 6 – 12. Creative art direction during multiple photo shoots resulted in emotional...
What Is Native Advertising?
The official definition of Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In other words, in form, Native ads match the visual design of the experience they live...
What is responsive web design?
Responsive web design is a web design technology approach aimed at programming sites that provide an optimal viewing experience – easy reading and navigation, with a minimum of resizing, panning and scrolling, across a wide range of devices such as mobile phones,...
SEO As Marketing Strategy
Search Engine Optimization (SEO) as part of a Marketing Strategy for Small Businesses Understanding SEO Search Engine Optimization (SEO) is the art and science of enhancing your website to rank higher in search engine results, thereby increasing both the quantity and...
Big Changes For Google Chrome Starting Feb 15th
Expect more digital marketing challenges when Google Chrome’s built-in ad blocker will go live on February 15, according to Verge.com. Earlier this year, Google announced that it would be integrating an ad blocker into Chrome to cut down on spammy or intrusive...
Bud Light’s Dilly Dilly Wins Attentiveness Bowl
If you’re going to pay $5 million-plus for a Super Bowl ad, you really hope that people watching the game pay attention to it, right? And it is a gamble, what with all the parties, drinking, and bathroom breaks, not to mention football that could potentially distract...