Who’s Tuned In: How Various Demographic Groups Listen To Radio

Who’s Tuned In: How Various Demographic Groups Listen To Radio

According to Audio Today: Radio 2016 – Appealing Far and Wide, a recent media and entertainment research study conducted by Neilson, 93-percet of American adults listen to the radio on a weekly basis. The study analyzed adult consumers (organized by age, gender, race...
Advertising at Super Bowl 50

Advertising at Super Bowl 50

On Sunday, February 7th the Denver Broncos and Carolina Panthers face of at the NFL Super Bowl 50. This year’s celebrated media event will be broadcast by CBS, and is expected to attract at least 114 million viewers across cable and digital platforms. This year...
2016 Marketing Trends

2016 Marketing Trends

According to a recent survey conducted by marketing company Selligent and Strong View, businesses will be increasing their marketing budgets in 2016. Brands will be focusing on increased engagement, integration, and data sources via comprehensive marketing strategies....
Social Media Platforms

Social Media Platforms

According to a recent survey conducted by market research company Ipsos, 53% of adults between the ages of 18 and 64 regularly use two or more social media platforms. Facebook, Twitter, Pinterest and Instagram are the most commonly used platforms amongst the surveyed...