Is LinkedIn Considered Social Media?
LinkedIn As Social Media for B2B: An Underutilized Powerhouse for Professional Growth and Networking. LinkedIn is one of the most effective social media tools available today. However, when most people talk about social media, they usually refer to platforms like...
Beer Ads: A Brief History
With St Patrick’s Day around the corner thoughts turn to what else, beer. Although fewer people have been able to grab a beer in a pub during this pandemic, the global desire for beer prevails. And beer advertising is big business. One company who has been a mainstay...
2020: What A Year
It certainly has been an uncommon year for our business, our clients and our families. We undoubtedly did not anticipate the often overwhelming disruption caused by the arrival of COVID-19, beginning in March of this year. Business shut-downs, healthcare concerns and...
Mobile Advertising Now Accounts For 63% Of US Digital Ad Spend
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from the IAB and PwC. This represents an overall increase of 23.1%...