What Is Native Advertising?
The official definition of Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In other words, in form, Native ads match the visual design of the experience they live...
Big Changes For Google Chrome Starting Feb 15th
Expect more digital marketing challenges when Google Chrome’s built-in ad blocker will go live on February 15, according to Verge.com. Earlier this year, Google announced that it would be integrating an ad blocker into Chrome to cut down on spammy or intrusive...
Bud Light’s Dilly Dilly Wins Attentiveness Bowl
If you’re going to pay $5 million-plus for a Super Bowl ad, you really hope that people watching the game pay attention to it, right? And it is a gamble, what with all the parties, drinking, and bathroom breaks, not to mention football that could potentially distract...
Super Bowl Ads Cost $5 Million – Do They Still Matter?
If you live in the Philadelphia region, right now you are thinking about the Philadelphia Eagles and Super Bowl LII. Not since the 2004 season have the Birds made it to the NFL championship match up and it was then, as it is now, to the New England Patriots. And while...