Bud Light’s Dilly Dilly Wins Attentiveness Bowl
If you’re going to pay $5 million-plus for a Super Bowl ad, you really hope that people watching the game pay attention to it, right? And it is a gamble, what with all the parties, drinking, and bathroom breaks, not to mention football that could potentially distract...
Super Bowl Ads Cost $5 Million – Do They Still Matter?
If you live in the Philadelphia region, right now you are thinking about the Philadelphia Eagles and Super Bowl LII. Not since the 2004 season have the Birds made it to the NFL championship match up and it was then, as it is now, to the New England Patriots. And while...
Looking To Advertise On Netflix?
An increasing number of brands are looking to advertise on Netflix, according to Variety. The growing demand comes as brands seek to adapt to declining traditional TV viewership and a rise in cord cutting. Netflix accounted for 40% of total over-the-top (OTT) US...
Apple’s New iOS Update Impacts Digital Marketing
In September of 2017 Apple released new changes to Safari with Apple iOS 11 called “Intelligent Tracking Prevention,” which will bring changes that will have large effects on the ad tech industry and will create new winners and losers , according to an article...