The Benefits of Blogging for Business and Marketing

The Benefits of Blogging for Business and Marketing

Business blogging is a marketing tactic that leverages the online practice of blogging in order to increase a company’s Internet visibility. Strategic business blogging has the potential to yield a number of benefits such as driving new traffic to your website,...
Apple’s New iOS Update Impacts Digital Marketing

Apple’s New iOS Update Impacts Digital Marketing

In September of 2017 Apple released new changes to Safari with Apple iOS 11 called “Intelligent Tracking Prevention,” which will bring changes that  will have large effects on the ad tech industry and will create new winners and losers , according to an article...
The Spooky Season Spending To Reach Highest In Survey History

The Spooky Season Spending To Reach Highest In Survey History

According to the National Retail Federation 2017 Halloween spending is predicted to reach a record $9.1 billion. That is frightfully good news for retailers who are looking to bounce back after a slow start. The NRF has been conducting its annual Halloween survey...
What Is The Function of An Advertising Media Plan?

What Is The Function of An Advertising Media Plan?

An advertising media plan is a strategy for marketing your business using certain media channels to achieve a specific business goal. It is important to have a clear objective in order to have a successful outcome. A typical marketing objective could be to gain new...
Father’s Day Advertising Spend

Father’s Day Advertising Spend

Consumers say they will spend more than ever on Father’s Day this year as they shower dads with everything from power tools to trips to the ballpark, according to the National Retail Federation’s annual survey conducted by Prosper Insight and Analytics. Consumers are...
Is Your Email Marketing Mobile Optimized?

Is Your Email Marketing Mobile Optimized?

We have been building managing and collecting data on email marketing campaigns for many years and have kept a watchful eye on the significant increase in the number of emails opened on mobile devices. Dashboard analytics provide clear data on the breakdown of opened...