The Importance Off Online Customer Reviews
In today’s competitive marketing climate you might ask, “ how important are on-line reviews to shoppers and customers.” It turns out VERY IMPORTANT. According to Invesp, 90% of customers read online reviews before visiting a business and here are some observations:...
Political Groups Flood TV with Ads Targeted by Household
Addressable TV advertising – the ability to show different ads to different households while they are watching the same program – is being employed heavily this election cycle. According to recent data collected and published by Ad Age, there are 36 states where...
The Impact of Local Media on the 2016 Presidential Primary Campaign
According to a recent report by Hitwise, local media sources remain to be a dominant source of information for active voters in the 2016 presidential election cycle. Historically, local media has been the most effective tool for candidates to engage with grassroots...
Who’s Tuned In: How Various Demographic Groups Listen To Radio
According to Audio Today: Radio 2016 – Appealing Far and Wide, a recent media and entertainment research study conducted by Neilson, 93-percet of American adults listen to the radio on a weekly basis. The study analyzed adult consumers (organized by age, gender, race...