Super Bowl Ads Cost $5 Million – Do They Still Matter?

Super Bowl Ads Cost $5 Million – Do They Still Matter?

If you live in the Philadelphia region, right now you are thinking about the Philadelphia Eagles and Super Bowl LII. Not since the 2004 season have the Birds made it to the NFL championship match up and it was then, as it is now, to the New England Patriots. And while...
What Is The Function of An Advertising Media Plan?

What Is The Function of An Advertising Media Plan?

An advertising media plan is a strategy for marketing your business using certain media channels to achieve a specific business goal. It is important to have a clear objective in order to have a successful outcome. A typical marketing objective could be to gain new...