Mobile Advertising Now Accounts For 63% Of US Digital Ad Spend
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from the IAB and PwC. This represents an overall increase of 23.1%...
Looking To Advertise On Netflix?
An increasing number of brands are looking to advertise on Netflix, according to Variety. The growing demand comes as brands seek to adapt to declining traditional TV viewership and a rise in cord cutting. Netflix accounted for 40% of total over-the-top (OTT) US...
Apple’s New iOS Update Impacts Digital Marketing
In September of 2017 Apple released new changes to Safari with Apple iOS 11 called “Intelligent Tracking Prevention,” which will bring changes that will have large effects on the ad tech industry and will create new winners and losers , according to an article...