Society of Women Environmental Professionals

Society of Women Environmental Professionals

We are proud to announce that we have been selected by the Society of Women Environmental Professionals (SWEP), Greater Philadelphia Chapter, to launch a strategic rebranding effort with a fresh visual identity and meaningful brand messaging, in an effort to increase...
Apple’s New iOS Update Impacts Digital Marketing

Apple’s New iOS Update Impacts Digital Marketing

In September of 2017 Apple released new changes to Safari with Apple iOS 11 called “Intelligent Tracking Prevention,” which will bring changes that  will have large effects on the ad tech industry and will create new winners and losers , according to an article...
Political Groups Flood TV with Ads Targeted by Household

Political Groups Flood TV with Ads Targeted by Household

Addressable TV advertising – the ability to show different ads to different households while they are watching the same program – is being employed heavily this election cycle. According to recent data collected and published by Ad Age, there are 36 states where...
Who’s Tuned In: How Various Demographic Groups Listen To Radio

Who’s Tuned In: How Various Demographic Groups Listen To Radio

According to Audio Today: Radio 2016 – Appealing Far and Wide, a recent media and entertainment research study conducted by Neilson, 93-percet of American adults listen to the radio on a weekly basis. The study analyzed adult consumers (organized by age, gender, race...
2016 Marketing Trends

2016 Marketing Trends

According to a recent survey conducted by marketing company Selligent and Strong View, businesses will be increasing their marketing budgets in 2016. Brands will be focusing on increased engagement, integration, and data sources via comprehensive marketing strategies....