Addressable TV advertising – the ability to show different ads to different households while they are watching the same program – is being employed heavily this election cycle. According to recent data collected and published by Ad Age, there are 36 states where...
On Sunday, February 7th the Denver Broncos and Carolina Panthers face of at the NFL Super Bowl 50. This year’s celebrated media event will be broadcast by CBS, and is expected to attract at least 114 million viewers across cable and digital platforms. This year...
