What Is The Function of An Advertising Media Plan?

What Is The Function of An Advertising Media Plan?

An advertising media plan is a strategy for marketing your business using certain media channels to achieve a specific business goal. It is important to have a clear objective in order to have a successful outcome. A typical marketing objective could be to gain new...
Political Groups Flood TV with Ads Targeted by Household

Political Groups Flood TV with Ads Targeted by Household

Addressable TV advertising – the ability to show different ads to different households while they are watching the same program – is being employed heavily this election cycle. According to recent data collected and published by Ad Age, there are 36 states where...
Advertising at Super Bowl 50

Advertising at Super Bowl 50

On Sunday, February 7th the Denver Broncos and Carolina Panthers face of at the NFL Super Bowl 50. This year’s celebrated media event will be broadcast by CBS, and is expected to attract at least 114 million viewers across cable and digital platforms. This year...