If you’re going to pay $5 million-plus for a Super Bowl ad, you really hope that people watching the game pay attention to it, right? And it is a gamble, what with all the parties, drinking, and bathroom breaks, not to mention football that could potentially distract...
An advertising media plan is a strategy for marketing your business using certain media channels to achieve a specific business goal. It is important to have a clear objective in order to have a successful outcome. A typical marketing objective could be to gain new...