Is LinkedIn Considered Social Media?

Is LinkedIn Considered Social Media?

LinkedIn is one of the most effective social media tools available today. However, when most people talk about social media, they’re usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media...
The Benefits of Blogging for Business and Marketing

The Benefits of Blogging for Business and Marketing

Business blogging is a marketing tactic that leverages the online practice of blogging in order to increase a company’s Internet visibility. Strategic business blogging has the potential to yield a number of benefits such as driving new traffic to your website,...
2016 Marketing Trends

2016 Marketing Trends

According to a recent survey conducted by marketing company Selligent and Strong View, businesses will be increasing their marketing budgets in 2016. Brands will be focusing on increased engagement, integration, and data sources via comprehensive marketing strategies....
Social Media Platforms

Social Media Platforms

According to a recent survey conducted by market research company Ipsos, 53% of adults between the ages of 18 and 64 regularly use two or more social media platforms. Facebook, Twitter, Pinterest and Instagram are the most commonly used platforms amongst the surveyed...