Super Bowl Ads Cost $5 Million – Do They Still Matter?

Super Bowl Ads Cost $5 Million – Do They Still Matter?

If you live in the Philadelphia region, right now you are thinking about the Philadelphia Eagles and Super Bowl LII. Not since the 2004 season have the Birds made it to the NFL championship match up and it was then, as it is now, to the New England Patriots. And while...
Apple’s New iOS Update Impacts Digital Marketing

Apple’s New iOS Update Impacts Digital Marketing

In September of 2017 Apple released new changes to Safari with Apple iOS 11 called “Intelligent Tracking Prevention,” which will bring changes that  will have large effects on the ad tech industry and will create new winners and losers , according to an article...
The Spooky Season Spending To Reach Highest In Survey History

The Spooky Season Spending To Reach Highest In Survey History

According to the National Retail Federation 2017 Halloween spending is predicted to reach a record $9.1 billion. That is frightfully good news for retailers who are looking to bounce back after a slow start. The NRF has been conducting its annual Halloween survey...
The Importance Off Online Customer Reviews

The Importance Off Online Customer Reviews

In today’s competitive marketing climate you might ask, “ how important are on-line reviews to shoppers and customers.” It turns out VERY IMPORTANT. According to Invesp, 90% of customers read online reviews before visiting a business and here are some observations:...
Political Groups Flood TV with Ads Targeted by Household

Political Groups Flood TV with Ads Targeted by Household

Addressable TV advertising – the ability to show different ads to different households while they are watching the same program – is being employed heavily this election cycle. According to recent data collected and published by Ad Age, there are 36 states where...