Clients as Partners
We think of our clients as partners and work closely together side by side. We feel that’s when it works.
“As a nonprofit organization, it is critical to manage our CCHS advertising investments to be cost effective. As partner, advisor and media buyer, Sugartown Communications developed a strategic, integrated media plan to promote our largest annual fundraiser while maximizing our budget. Joan is a consummate professional with a complete understanding of today’s ever-changing media landscape. She is a team player who works hard to educate clients to make good decisions. Joan is an asset to any organization looking to stretch its advertising dollars.”
Elizabeth Laurent, President | Chester County Historical Society
“Westtown School was searching for someone that could help us research, plan and place our advertising dollars in an ever changing, complicated media market. With Sugartown Communications’ professional assistance and incredible knowledge of the local area, we were able to focus and optimize our budget.”
Ronnie Montgomery, Former Senior Associate Director of Admissions | Westtown School
“Joan’s high energy and creativity make her a pleasure to work with. Her clear understanding of the marketplace and how both traditional and digital advertising continues to change has helped us remain competitive and grow our business. She works hard to understand our needs, truly cares about her work and is an asset to our organization.”
Ron Dodd, President | Wallace Landscape Associates, Inc.
“Sugartown Communications was instrumental in our community’s rebranding campaign. Joan systematically analyzed the market and devised a comprehensive media plan to rebrand Wellington at Hershey’s Mill after a change in management and ownership. The media plan included a newly created print ad campaign combined with an innovative digital campaign designed to attract the right audience to our product. Because of these efforts, Wellington saw an increase in both website traffic and qualified leads. It has been a pleasure working with Joan and the Sugartown team, and I am grateful for their professionalism and guidance through a very busy phase.”
Anda Durso, Former Executive Director | Wellington at Hershey’s Mill
“While working with Sugartown Communications, Joan was consistently timely and quick to respond to our needs. When our organization wanted to explore new ideas she provided research, analytics and recommendations. Joan was always well prepared for meetings, and would clearly explain complex campaign results, while presenting new advertising approaches and recommendations on what to adjust, stop or continue. She is thorough and provides a multitude of services for the specific needs of each business.”
Diane Morgan, Former Director of Operations | The Malvern School
“During our website project, Joan placed a priority on a well thought out strategy to make certain the website would meet our business goals. Once the strategy was determined, Sugartown then designed and developed our initial website. Later, in response to changing technology, Sugartown converted our initial site to a mobile optimized version suitable for mobile devices. Both projects were organized in stages, which helped to efficiently keep the projects moving forward, from initiating web hosting through launch.”
Lisa A. Dascaloff, Vice President | Triad Insurance Management & Services Agency, Inc.
“During our website project, Joan provided knowledgeable insight and a clearly defined statement of work, as well as strategy on how to make our website both informative as well as a marketing tool to meet our business goals. The Sugartown Communications team delivered imaginative and creative direction with photography, design and copyediting that speaks to our intended audience. By organizing the project into milestone phases, a complex project was manageable within the very busy Concept School schedule.”
William Bennett, Head of School | The Concept School
“For over ten years, I have worked closely with Joan and have come to rely on Sugartown Communications for keeping my brand fresh with great ad design, a responsive website and perfect media placement. Joan’s skill and insights into the constant evolution of advertising, combined with her extensive network of media relationships, is an asset for any organization that needs to get the most out of their advertising dollars. Joan is a pleasure to work with and works hard to understand her client’s needs.”
Carole Lee | President, Carole Lee Interiors