According to a recent report by Hitwise, local media sources remain to be a dominant source of information for active voters in the 2016 presidential election cycle. Historically, local media has been the most effective tool for candidates to engage with grassroots and local communities. This tactic has sustained in 2016. In the first two months of the new year, local broadcast media websites have driven between 30-percent to 50-percent of traffic to leading candidate websites; a trend that is prevalent nation wide. Although candidates are leveraging social media practices, local media outlets continue to serve has a major gateway between candidates, their message, and their constituents.
The Impact of Local Media on the 2016 Presidential Primary Campaign
